Small Business Testimonial-Sales Scripts Pro - Get More Sales Appointments ... Guaranteed!

My name is Andrew A. and like so many small business owners, I spent years struggling to make consistent sales throughout the year to keep my business profitable and all of my staff employed.

Both my wife and I are qualified electricians. After working for so many years for other electrical contractors around the Sydney metropolitan area, we decided to move to a new place and start our own business. In 1997, we started Mr. A. Electrics in a rapidly growing region just north of Brisbane, Australia. Even though this had been our dream for so many years and it was a fantastic feeling to know that we were finally in control of our own destinies, the problem was that, as my business grew, everything became harder to manage. Even though I bought two new vans and hired three electricians to help me get through the jobs, I was working until late at night doing the invoices during the week and answering emergency calls on weekends, sleeping less, seeing very little of my family and because of the increased work load, it actually became quite stressful and frustrating.

Because we live in a fairly warm region of the country and we specialize in fan and air conditioning installations, summers meant that we were working flat out from early morning until late afternoon and most weekends .

Winters, however, were a completely different story. Everything went dead as far as work was concerned. For almost 10 years, I dreaded the fact that once the busy season came to an end, I had to either let go of most of my staff, or keep paying them to basically sit around and do nothing.

After the first few times, I learned to schedule things a little so that no one was allowed to take holidays during the busy season, only in the winter months. However, I could only stretch this arrangement for a month at the best - the rest of the time I was pouring back the profits of my business into wages for everyone and getting no productivity in return. After hoping for the best for a number of years, it became obvious that it wasn't going to work.

I Tried "Staying Small" & Failed.

Initially, I focused all of my thoughts and efforts into "staying small" in order to avoid going through the dreaded "quiet" season when I would struggle with the idea of letting my staff go because there wasn't enough work coming in to afford to pay for them all.

At first it worked out reasonably well and we got through the quiet seasons okay - and although that wasn't exactly something to get too excited about, at least it was a start. And any 'start' was good!

However, after a few years, things began to go downhill. One of the major issues was that we were in a fast growing region of the country and new competitors started moving in, attracted by the promise of a great lifestyle and the opportunity to make a lot of money.

This meant that if I let go of my staff during winter, or only employed them on a casual basis, I ran the risk of losing them to another company. Good electricians are hard to find, and so I couldn't run this risk.

I couldn't afford to "stay small" and outlive my competitors, and I couldn't afford to keep them when things went dead for several months each year, afraid that I would not be able to find new qualified and competent tradespeople when things started picking up again towards the end of the year.

I was stuck between a rock and a hard place, and something had to change.

Then We Tried Diversifying But This Only Compounded The Problem.

After struggling with the issue of "staying small" for a while, my wife and I decided to diversify and we opened a retail lighting shop in the area.

We figured that by starting a new business, we could keep the electrical services company as is, and make the additional revenue we needed to pay for everything by selling new products to a different, but related market.

As this business began to grow and take on a life of its own, I soon realized that trying to focus on making one business work to compensate for the challenges, weaknesses and issues of another business just wasn't going to work. Unless you want to go insane and suffer some serious health-related problems in the process, of course!

We were now working even harder than before, just to keep our electricians and new retail staff employed!

We had to grow!

Having spent so much time, money and energy desperately trying to make our small businesses work and discovering that both my wife and I had become prisoners of our own doing, enjoying none of the great lifestyle on offer, and feeling like we were just spinning our wheels day in and out, I realized that we really had no choice, but to grow our business.

Both my wife and I signed up for a 5-day $10,000 business development training program that a family member had recommended, and flew down to Sydney to attend it. During this program, we learned about a small business consultant called Martin Aranovitch, whose basic approach to helping small businesses consisted of becoming completely involved in the business, then actually building all of the business systems himself, instead of simply telling business owners what to do, then ultimately handing over all the systems back to the business owner, as a fully documented "turn-key" business operation.

This sounded exactly like the solution we needed. Both my wife and I were flat out, so if we could get someone to do the work that needed to be done to make our businesses work, and then just hand a finished system back to us that would allow us to manage and grow our businesses, this would be perfect.

We did have some concerns, however. For one, we knew it was going to be expensive. Also, we wondered how this could actually work, since both my wife and I had acquired a lot of expertise in our industry and we couldn't see how someone with no knowledge of the electrical services industry would be able to replace our knowledge, experience and expertise with "systems".

To make a long story short, we did contact Martin and we agreed to hire his business consulting and system development services after an initial period of discussion and agreements.

I realize that what I have just described above is a fairly expensive and long process to transform your small business. This, however, is not the point of the story that I wanted to share with you on this page. I only wanted to make the point that implementing business systems is the way to go if you want a business that can not only grow and be profitable, but give you back your life as well.

If you remember earlier in my story, I said that after trying different options, I realized I had no other choice but to grow my business.

During the business development process, Martin also helped us implement an electrical services management system for real estates and property management companies, and this literally guaranteed us work during the previously "quiet" seasons. For almost three years now we have been fully booked all year round and have grown to become one of the most successful companies in the region.

So successful, in fact, that we were able to buy our own business premises in 2007.

One of the most impressive systems that Martin Aranovitch developed for our business, was a complete selling system. One tool in particular, allowed us to make cold call sales calls to all of the main real estate agents in the region, in order to set up appointments to try and sell our electrical management services.

The tool used an appointment getting sales script, as well as a range of other scripts that allowed us to do business effectively over the telephone.

What was most impressive about this tool, however, was that we were able to not only employ one of our retail lighting shop staff members - Amy, a young girl with no previous electrical services or cold calling sales experience - to use this tool, get sales appointments and then go make sales presentations using the sales system that Martin had developed for us, but Amy was getting 7 new confirmed sales appointments from every 11 contacted calls.

In only a few short months, we had pretty much won service contracts from almost every major real estate agent and rental property manager in our local region. I grew my business from a team of 5, to a team of 13 people to handle the constant incoming work we now get, and bought modern, new vans as well.

Because much of the business now runs hands-free (I have three administrators who handle all of the job bookings and invoicing), I decided to use some of my free time to expand my business into the wholesale electrical supplies market, and launched a new web site to handle online sales and orders.

Knowing I would have to make nationwide calls to electricians and electrical service companies to get this new business venture going, I set aside a budget of a few thousand dollars and contacted Martin Aranovitch in early 2008 to ask if he would be interested in developing a sales scripts tool like he did earlier for my new online business.

I was initially disappointed when Martin told me that he had decided to take a year off from business consulting to focus on his family and other interests, but this quickly turned to a good feeling, when he told me that he had started a new company called Sales-Are-Up.com and that one of the things he was focusing on, was on making his services extremely affordable to other small business owners by developing a 'step-by-step' training program for developing and implementing sales systems and selling tools like the ones he had developed for my business.

In fact, I was overjoyed and elated to discover that Martin had recently created and made available a training program that shows small business owners how to build the very same scripts tool I had budgeted thousands of dollars for him to build for me, and that I could buy the entire program for less than $100.

In fact, I told Martin I would be very happy to write my own personal testimonial he could use to help other small business owners get more sales appointments and improve their sales results, and especially save themselves a lot of money in the process.

Although this program won't give you a complete A-Z Sales System for your business (as I write this, Martin is currently developing it!), the sales scripts tool is an unbelievable great stepping stone for any small business owner to start moving towards using systems to grow their business ... and it's a very inexpensive tool too!

The reason why I highly recommend Sales Scripts Pro and any of the Sales-Are-Up.com products, is because I have personally experienced what these systems have done for my small business and I know that it just plain works! As I mentioned earlier, my wife and I spent a lot of money (close to one hundred thousand dollars, in fact!) and almost 18 months getting systems built for our businesses and the results were unbelievable ... we doubled our business, tripled our profits, and got our lives back!

Although you will not have the luxury of experiencing someone like Martin come into your business and do all of the work for you like we did when we hired his services, you will get the next best thing (and pay $100K less!). I have gone through the Sales Scripts Pro training program and Martin has not only completely documented everything, he also recorded over a dozen training videos that show you exactly what to do each step of the way, and even included a template that you can simply download and customize for your business.

I had to laugh when I saw the training material though ... Martin has chosen to use as an example of how to build both an outbound and an inbound sales scripts tool the very same systems he created for my business, so I'm literallyseeing my own sales scripts on the videos and screenshots ... even the template is based on the sales scripts tool he created for us!

In my opinion and experience, this is way more superior and far more effective than anything else I tried doing in my more than 10 years in business. Obviously every business is different but, just like I once wondered how someone with no experience in my particular industry could help me make my business better, I have learned that, although the technical aspects of the products or services we sell may be different, the principles of business are the same, and when you move away from being a "people-dependent" business to becoming a "system-dependent" enterprise (as Martin puts it), then amazing things will happen to your business.

The best part is that you don't have to spend many thousands of dollars to start improving your sales. Simply follow the 'step-by-step' training program and use the template to build yourself a cold calling sales tool that works phenomenally well, and in a couple of weeks you will start getting more sales appointments. You make calls and follow the scripts on your sales scripts tool - and your business gets more opportunities to make more sales to prospective new customers. What could be simpler? You don't even have to do this yourself! you can get someone in your business to follow the tutorials and build your sales scripts tool, then hire someone with little to no experience like we did to make the phone calls.

If you're looking for a great cold calling sales tool, or a tool that will help you present your sales scripts over the phone, then I highly recommend this product.

Anyway, I hope you've found this information useful whatever your situation, because if I had known about Sales Scripts Pro a few years back, I would have saved not only years of agonizing and losing sleep over my business, but also many thousands of dollars in business consulting fees and services. I wish you every success!