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Basically, I do what most small business owners know
they should be doing to improve their businesses, but never seem to get around to doing, which is
to develop and implement systems that create business efficiency, reduce costs and
deliver measurable results.
In other words, I build the business
systems leaving the business owner free to get on with their day-to-day work.
At the end of the
process, I then hand them a "step-by-step" fully systems-driven business, completely documented with
detailed operating manuals containing flowcharts, checklists, written procedures and all the
training materials they need to successfully manage their business (or outsource the
management to others).
The business owner(s) can then go to work
on their business instead of in it, finding new ways to promote and
expand their business ... even take well-deserved holidays with their
family!
Best of all, the systems I put into place ensure
that the business can run with or without the owner having to be constantly present, watching
over everything to make sure that whatever needs to get done really gets
done.
(After building the systems a business requires to operate profitably with minimal
intervention, I then
hand the business owner a fully documented 'step-by-step' systems-driven business that can be easily
managed by others and/or expanded quite quickly.)
Around the end of 2001, I was building a
new company and was introduced to Michael E. Gerber's classic business book "
The E-Myth: Why Most Small Businesses Don't Work And What To Do About It". By the time I
finished reading the book, I was completely sold on the idea of building a fully
systems-driven (instead of a people-dependent) organization.
Using "The E-Myth" as a blueprint and with the help of my
small management team, I began to incorporate Michael Gerber's principles into
building our new company.
It took myself and my small team well over three years of full-time
work to translate the powerful information contained in Michael Gerber's slim
book into a completely documented 'step-by-step' systems-driven business operation,
as Michael's book suggests.
I then spent a further four years doing business training and
consulting work for clients to learn how to apply and integrate this information into
other people's businesses, plus another two years after that gaining fluency and speed in the
business development process by building several new automated businesses online.
After spending almost a decade fully immersed in the process of creating
efficient business systems and helping businesses become "franchise-ready", I now possess
extensive knowledge and an almost intuitive understanding of how every component of
a business system works. I can help just about any business owner transform their business
into a fully systems-driven operation.
Now, for me to build and document all of a
businesses' systems and then hand the owner a complete turn-key operation at
the end of months of laboring over all of the details that go into making a business
great requires a large upfront cost that many small business owners find hard to
justify (even though they would be getting their life back once all the systems have been
built and implemented into their businesses!).
I decided, therefore, that the best way to
continue sharing my unique ability to build effective
business systems with others while making the process affordable to all business owners
who want to start working smarter (not harder), was through the development of online
"step-by-step" training tutorials that allow me to share my knowledge and experience, while
guiding them through every step of the system development
process using "bite-sized" tutorials that not only show you what to do, but exactly how to
do it.
The first of the business system development products I plan to release to business
owners over the next several months is now available. This product is called Sales
Scripts Pro.
Sales Scripts Pro is an affordable training program
that shows business owners how to create a very simple, yet powerfully effective Sales Scripts
Tool for their organization using detailed video tutorials, a ready-made Sales Scripts Tool
Template that can be easily customized for your specific business model and comprehensive
'step-by-step' online training documentation with written instructions and accompanying flowcharts, diagrams and
screenshots that guide you through the entire process.
I invite you to try Sales Scripts
Pro today. Every business I have created a Sales Scripts Tool for using the Sales Scripts
Pro method has dramatically increased their number of sales appointments and I am 100% confident it
will help your business do the same.
Martin Aranovitch - Running A Business Training
Seminar For Small Business Owners
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